So if you’re like me, you have noticed that Hollywood has run out of ideas. Not just saying that, they’re re-making Red Dawn for Gods sake. Safe to say that if it’s being made for the big screen, it’s been done before, a few times over. And after every big budget action movie makes an obscene amount of money (“Transformers: Revenge of the Fallen” $836 Million, “Clash of the Titans” $492 million) I hear people saying the same thing “It’s unoriginal, we want something new!”. Now you hear A LOT of people saying this, but is it really the majority? Because numbers don’t lie.“Yes, yes, please give me 5 more GiJoes and 7 more Transformers, I can’t get enough!!”
Even though the people say they want original ideas, If you look at the grosses. People want assembly line shit….in 3D. Scott Pilgrim vs the world (In my opinion) is one of the more original ideas seen in a movie lately, and has grossed a mere total of $10.6 million over the weekend. By the end of its run; Kick Ass made $96 million world wide but was still considered a Box Office “dud”. And with Scott Pilgrim making half as much on it’s opening weekend as Kick Ass did on its; the future for Scott Pilgrim is not looking too bright and one has to wonder if people really want what they ask for.“Oh come on guys! This is going to be the last time I ever get to punch someone in the face and look cool?? You guys suck!”<
If you look at critical failures that were written by the Schmoes cartoon cat like Clash of the Titans and The Last Airbender, they grossed $198 million (Airbender) and $492 million (Titans). Granted Airbenders grosses aren’t so big when compared to other 3D movies, but still much more than it deserves. Truly “original” movies are lucky to get 10% of that in grosses (And that’s if they’re lucky enough to get released worldwide) So one must wonder what these original ideas are that people want to see. And why people continue to go see Michael Bay films when they know exactly what they’re in for.“You should see the next one I have in store Jahns, Shamabamalam directing, Megan Fox and Taylor Lautner star as spacepeople dressed like potatoes….with guns!”
At a point, I tried to conclude that it was morbid curiosity. That people had to go see a big movie with horrible ratings just to see what all the fuss was about. But another part of me thinks that the much hated cookie cutter movies make money simply Because the format of the basic summer movie is familiar. The format of these movies is simple. People do not like venturing out into new territory; given the choice, they will stick with the familiar. Even if the familiar is a formula of entertainment fail. (It’s human nature after all) And in that, Hollywood makes more mindless movies with a lot of “Boom” and the reasoning becomes circular: We watch mindless movies because that’s what Hollywood gives us, and Hollywood gives us mindless movies because that’s what we watch.“Oooooooh, explosssionns.”
In the 90s I remember a guy on TV called “the masked magician”. He exposed a lot of the commonly used illusions and magic tricks on national television. He was hated by the magic community, but shortly after his shows aired, I noticed something happen; Escalation. Stage illusions got bigger and better. Magicians had to up the stakes on their tricks because this masked magician exposed their secrets. That was when I knew that those who wield the secrets will come up with new ideas if they are shown that their existing tricks are obsolete.“And for my next trick, I am going to make Ashton Kutcher an Oscar winning actor!”
In the end we people still wield the power to force Hollywood to bring us new original ideas. We simply need to stop watching that which we hate, and start watching what we want. Until we do, we can expect more Big movies requiring no brain power to take up our weekend entertainment.
-Jeremy jahnsIs Original too original?,